THE SITUATION
When the Federal Government of Nigeria brought us in on the Presidential Power Initiative (PPI), we knew this wasn’t just another project, it was the project. The kind that makes history. The kind that keeps you up at night, not with stress but with the thrill of solving a decades old problem.
THE SOLUTION
We rolled up our sleeves and got to work, breaking down complex energy solutions into simple, relatable narratives that Nigerians actually understood. From research in all the six geopolitical zones to a communication strategy that turned technical speak into people-speak, we’ve been right in the thick of it.
Years later, we’re still here, keeping the conversation flowing and the updates consistent. While our journey may have ended, our impact will continue to drive the change where it matters most because, we know that changing the power game takes more than just a flick of a switch. And trust us, this is one current we don’t plan to cut off anytime soon.
THE SITUATION:
FrieslandCampina WAMCO is proudly Nigeria’s top dairy manufacturing company. With the acquisition of Coast Milk, Nunu Milk and Olympic Milk, the company opened 3 new chapters and became the undisputed heavyweight champion of the dairy industry in Nigeria.
Prima Garnet Africa joined the pitch of the three iconic “Leopard Brands” in December 2019. The competition was fierce, but we put the account in the bag, anyway!
Each of the Leopard Brands: Coast Milk, Olympic Milk and Nunu Milk boast its own unique personality and charm, catering to distinct regions; the West, the South and the North, respectively. Think of them as Peak Milk’s feisty sidekicks, bravely defending the crown of Nigeria’s No.1 Milk brand with a blend of flair and determination.
THE SOLUTION:
Now, let’s dive into the campaign magic we’ve run for Friesland Campina; a dazzling combo of print, radio and a TVC star moment for Coast Milk, spiced up with some sharp tactical social media buzz.
“See! We turned workspaces into brand lands – Where every wall, corner, and corridor tells a rich, creamy story, transforming plain wall into power walls with branding that truly pops!”
THE SITUATION
When Nigerian Breweries knocked on our door in 2019, it was a Friday evening; a classic “weekend spoiler”. The brief landed and scattered our weekend plans big time! But we turned that energy into great ideas working through the weekend into the following week because we had only 7 days to get our document ready. The pitch? We nailed it!
Many ears later, we’re still brewing magic with the Trade Marketing Team.
It’s been a mix of hard work, creative adrenaline, and plenty of cheers-worthy moments. Together we’ve crafted innovative below-the-line strategies for over 20 legendary brands in the Nigerian Breweries portfolio.
And trust us, it’s been as exciting as the first sip of a cold one on a very hot day!
