It was the first ”mobile offer” from First Bank; big question was how we present the offer to Nigerians.
Prima Garnet launched Firstmonie as a mobile money wallet. It was a 2 pronged strategy – agent and customer communication; for us, this push and pull strategy was critical and it paid off.
1 million subscribers recruited in 6months
Over 5,000 agents also recruited in 6months
It was the birth of a strong challenger, a fringe player acquired a bigger player with national spread.
Prima Garnet launched the merger and sustenance campaigns by projecting the positioning Heritage bank as a trail blazer, an innovative bank that preached the “gospel” of “generational banking”. Our message challenged customers to think beyond today but think generations and live ahead.
Strong brand and message recall