About the Project

The Brief:
It was the birth of a strong challenger, a fringe player acquired a bigger player with national spread.

Execution:
Prima Garnet launched the merger and sustenance campaigns by positioning Heritage bank as a trail blazer, an innovative bank that preached the “gospel” of “generational banking”. Our message challenged customers to think beyond today but think generations and live ahead.

RESULTS:
Created awareness
Strong brand and message recall