About the Project

The Brief:
It was the first ”mobile offer” from First Bank; big question was how we present the offer to Nigerians.


Prima Garnet launched Firstmonie as a mobile money wallet. It was a 2 pronged strategy – agent and customer communication; for us, this push and pull strategy was critical and it paid off.


1 million subscribers recruited in 6months
Over 5,000 agents also recruited in 6months